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ѧרҵѧϰƽ̨ǰλãѧ > ҵ > mba > mbaԴ

ij֤ȯӪҵֲͻƶŻ

Դɽѧ ߣν
ڣ2021-01-08 4924

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֤ȯ˾Ǵй֤ȯгĵλĽڷн֤ȯ˾֮ľҵԸ˲ŵľ֤ȯ˾Ҫ֤ȯҵ񣬶ͻ֤ȯҵҪߡˣͻȺѾɳΪ֤ȯ˾ҪԴ֤ȯ˾ļƲ¿ͻ󣬲֤ȯ˾ȶչˣЧĿͻƣ߿ͻĹȺ͹ԣΪ֤ȯ˾Դоص㡣



ij֤ȯӪҵֲͻƶŻ
 


Ҫоʾ鷨ʵ֤о XN ֤ȯͲӪҵͻзо XN ֤ȯͲӪҵͻƵŻ顣Ĺ¡һ۲ֲѡıоԼоڶ²ԴмۣΪĵķۻ¶ XN ֤ȯͲӪҵԼӪҵڲͻнܣ XN ֤ȯͲӪҵͻƵ״зͨԾ伤ۺԴ׽йܽᣬ꣨2014ָ꣬ѡ 20 Ӱͻмȵָꡣͨʾ飬õ XN ֤ȯͲӪҵͻ 20 ָʵݡ SPSS23.0 ʾõݽͳƷͨͳݽһõ XN ֤ȯͲӪҵͻԸָ´ݷĽ֣ XN ֤ȯͲӪҵͻƵĸĽƣƽн긣ƣơļЧ˼ƣơѵơµóĵоۣоչ

ؼ֣  XN ֤ȯͲӪҵͻơ

Abstract


Securities  companies  are  financial  service  intermediaries  at  the  core  of  China'ssecurities  market.The  competition  among  securities  companies  is  not  only  commercialcompetition, but also competition for all kinds of high-quality talents.The income of thesecurities  firm  mainly  comes  from  the  securities  brokerage  business,  and  the  accountmanager is the main generator of the profits of the securities brokerage business.Therefore,the customer manager group has grown into the most important human resources of thesecurities firm.If the incentive mechanism of securities companies is not reasonable, it willlead to the increase of the liquidity of customer managers, which is not conducive to thestable  development  of  securities  companies.Therefore,  the  establishment  of  an  effectiveincentive  mechanism  for  account  managers  to  improve  their  job  satisfaction  and  workenthusiasm has become the focus of human resources research in securities companies.

This paper mainly  uses literature research,  questionnaire survey,  empirical  analysisand other research methods to analyze the incentive mechanism of customer managers inXN  securities  zibo  sales  department.  Based  on  the  research  results,  it  puts  forwardoptimization  suggestions  on  the  incentive  mechanism  of  customer  managers  in  XNsecurities  zibo  sales  department.The  thesis  consists  of  six  chapters.  The  first  chapterintroduces the background of the topic, the significance of the research and the review ofrelevant  literature  at  home  and  abroad.  The  second  chapter  systematically  expounds  theincentive theory in human resource management, which provides a theoretical basis for theanalysis  of  the  following  text.The  third  chapter  introduces  the  basic  situation  of  XNsecurities zibo sales department and internal account managers, and analyzes the currentsituation  of  the  incentive  mechanism  for  account  managers  in  XN  securities  zibo  salesdepartment.The  fourth  chapter  summarizes  the  classical  incentive  theory  and  relevantliterature  on  human  resource  management  and  selects  20  indicators  that  will  affect  thecustomer managers' satisfaction with the existing incentive mechanism by referring to theevaluation indicators of Lin liwan (2014).Through the questionnaire survey, the actual dataof  the  customer  managers  of  XN  securities  zibo  sales  department  on  the  20  satisfactionindexes  were  obtained.SPSS23.0  software  was  used  to  carry  out  descriptive  statisticalanalysis on the sample data obtained from the questionnaire survey. The above statisticaldata were used to further obtain the satisfaction of the customer managers of XN securitieszibo sales department on various incentive indicators. The fifth chapter, starting from the results  of  data  analysis,  proposes  to  improve  the  design  of  incentive  mechanism  forcustomer  managers  in  XN  zibo  business  department:  establish  fair  compensation  andwelfare  incentive  mechanism,  establish  a  sound  and  reasonable  performance  appraisalincentive  mechanism,  set  up  a  comprehensive  and  persified  training  incentivemechanism.The sixth chapter draws the conclusion of this paper, and carries on the researchprospect.

Key  words:   
 XN  Securities  Zibo  Sales  Department;  Customer  Manager;  IncentiveMechanism

һ 
 


1.1  о塣

1.1.1 о

ҵԴЧֱӰҵӯҵijչҵֻ޶ȵķԴƣڼҵгʵֿɳչ

ڻڵµĽʽԴͳ֤ȯҵij֤ȯ˾þӼҡԴΪ֤ȯҵĺ֤ȯҵչзҪá

֤ȯ˾ֻвϴºʲãԴͺļʵֳõķչ

XN֤ȯһעеۺ֤ȯ˾йھż֤ȯ˾XN֤ȯͲӪҵ2014Ͳ

XN֤ȯͲӪҵ20142018꣬ӪҵȲǣ2019Ӫҵʲ4.63%Ӫҵܶ½֤ȯ˾Ҫ֤ȯҵ񣬶ͻ֤ȯҵҪߡӪҵͻƽʧ21%ͻʧӪҵйʲ½ӰӪҵӪĿչˣΪӪҵӪҵ룬Ϳͻʧʣ߿ͻĹЧXN֤ȯͲӪҵӦԿͻƵļơ

ԼΪۻͨʵط̸ͷŵʾķʽоXN֤ȯͲӪҵͻƴڵ⣬ݴڵӦŻ顣ϣͨоXN֤ȯͲӪҵͻƣͿͻʧʣӪҵӪҵ롣

1.1.2 о

1塣


Ŀǰҹѧ֤ȯ˾оҪ߶ԾӪߵļϡҪоݰ֤ȯ˾Ȩ֤ȯҵȨṹţ֤ȯҵƶȴµȡȻѧ֤ȯ˾Աļо١ĽԴۣXN֤ȯͲӪҵͻƴڵзݴڵŻ顣ϣͨĵоԷḻ֤ȯҵԱоݡ

2ʵ塣

ȣͨԱĵоΪXN֤ȯͲӪҵԿͻĹṩָ

öоXN֤ȯͲӪҵͻƴڵŻ顣Ż飬ΪӪҵԿͻĹṩָͽϣͨоXN֤ȯͲӪҵͻЧʣٽXN֤ȯͲӪҵķչһʵ塣ΣͨXN֤ȯͲӪҵͻƵоԶ֤ȯҵ֤ȯ˾Ŀͻṩָͽ

ڱƪΪ˶ʿģȫײȫӡ


1.2.
1.2.1Ӱ켤Ƶ.
1.2.2.
1.2.3о.
1.2.4.
1.3о뷽.
1.3.1о.
1.3.2о.

ڶ  ۻ

2.1Ƶں
2.1.1Ƶں.
2.1.2Ƶ
2.2Ƶ
2.2.1ͼ
2.2.2ͼ
2.2.3ۺͼģʽ.
2.2.4ʾ.

  XN֤ȯͲӪҵͻ״

3.1XN֤ȯͲӪҵſ
3.1.1 XN֤ȯͲӪҵ.
3.1.2 XN֤ȯͲӪҵ֯ṹ.
3.2 XN ֤ȯͲӪҵͻ.
3.2.1 XN ֤ȯͲӪҵͻ.
3.2.2 XN֤ȯͲӪҵͻ.
3.3XN֤ȯͲӪҵ:ͻ״
3.3.1ͻн긣״.
3.3.3ͻЧ˼״.
3.3.4ͻѵ״

  XN֤:ȯͲӪҵͻ

4.1XN֤ȯͲӪҵͻЧʾ.
4.1.1Ŀ
4.1.2ָѡȡݷ
4.1.3ʾ.
4.2 XN ֤ȯͲӪҵͻƴڵ.
4.2.1н긣ƴڵ.
4.2.2Ч˼ƴڵ.
4.2.3ѵƴڵ.

  XN֤ȯͲӪҵͻƸĽ

5.1н긣:ƸĽ.
5.1.1Ӷ:չָ
5.1.2ͻҵɱ
5.1.3¿ͻĩʲ
5.1.4Żݣ
5.2Ч˼ƸĽ.
5.2.1ƿͻKPIָ
5.2.2ƿͻͱָ.
5.2.3ƿͻ˵÷.
5.3ѵƸĽ
5.3.1ѵݲλ
5.3.2 ѵʽ
5.3.3ѵϵ

  ܽ

ĿǰXN֤ȯͲӪҵͻļ⣬ӰͻĹЧ͹ԣӰӪҵӪҵͷչǰ

ڹܽᾭ伤ۺԴ׵Ļϣ꣨2014ָ꣬ѡ20Ӱͻмȵָꡣͨʾ飬õXN֤ȯͲӪҵͻ20ָʵݡSPSS23.0ʾõݽͳƷͨͳݵõXN֤ȯͲӪҵͻԸָݷĽõXN֤ȯͲӪҵͻƴڵ⡣֣XN֤ȯͲӪҵн긣棬нòͻнϴ⡣ڼЧ˼棬ڿָòϵһɲ⡣ѵ棬ѵݿѵʽһѵЧ⡣ݿͻƴڵ⣬XN֤ȯͲӪҵͻƵĸĽơн긣ƸĽ棬ԶӶ㹫ʽչָ꣬ͻҵɱڽ㷽ʽ¿ͻĩʲƸݡڼЧ˼ƸĽ棬ӦƿͻKPIָ꣬ƿͻָꡢָͿͻ˵÷֡ѵƸĽ棬ӦòλѵݺͶѵʽҽѵϵ

ϣͨĵоܹXN֤ȯͲӪҵƵĿͻơͬʱҲϣͨĵо԰֤ͬȯ˾ӺƵĿͻơ

ο

ߵλɽѧ
ԭijν. XN֤ȯͲӪҵͻо[D].ɽѧ,2020.
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